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Work With Josh

Websites, Paid Ads & SEO: Work Directly With Josh

You work directly with me on the part of your digital presence that needs to move: a website that converts, paid ads that return, SEO that ranks, social ads that target, or a web app that solves a real problem.

Best fit

Businesses where the owner is still calling the shots, that need a website rebuild or paid ads overhaul
Service businesses spending on ads without clear return measurement
Brands that are invisible in search and need SEO work that actually ships
Companies that need paid social campaigns managed and measured
Businesses with a web app or SaaS idea that needs building

Five services. One job each.

01

Websites

What it is

Design and build websites that earn trust and get people to get in touch. New builds, rebuilds, or targeted reworks of the pages that matter most.

Outcome

A website that sells, not just a brochure.

Included

  • Page strategy and structure
  • Conversion-focused design
  • Full build or page-level rework
  • Copy direction and hierarchy
  • Performance and speed optimisation

See full details →

02

Paid advertising

What it is

Google Ads and Meta/Facebook Ads managed with clear measurement. Campaign setup, management, and optimisation so you know what every dollar returns.

Outcome

Ad spend that connects to revenue, not just impressions and clicks.

Included

  • Campaign strategy and structure
  • Ad account setup or restructure
  • Ad creative and copy direction
  • Conversion tracking and measurement
  • Ongoing management and optimisation

See full details →

03

SEO

What it is

Search engine optimisation that goes beyond the audit phase. Keyword strategy, content direction, technical fixes, and page building to get the business ranking for terms that matter.

Outcome

Consistent organic traffic that brings customers without ongoing ad spend.

Included

  • Keyword and competitor research
  • Technical SEO audit and fixes
  • On-page optimisation
  • Content strategy and direction
  • Ranking and traffic reporting

See full details →

04

Social media ads

What it is

Paid social campaigns on Meta, Instagram, and other platforms. Audience targeting, creative strategy, and measurement. Paid advertising, not organic content or community management.

Outcome

Paid social campaigns that reach the right audience and return above what they cost.

Included

  • Audience research and targeting
  • Campaign structure and setup
  • Ad creative direction
  • Tracking and attribution setup
  • Performance reporting and optimisation

See full details →

05

Web apps and SaaS

What it is

Build web applications, customer portals, internal tools, and SaaS products when off-the-shelf solutions won't do the job. Full-stack development from idea to launch.

Outcome

A working digital product that solves a real business or customer problem.

Included

  • Product scope and specification
  • UI design and prototyping
  • Full-stack development
  • Deployment and hosting setup
  • Launch and ongoing support

See full details →

Process

01

Understand the gap and define the scope

02

Map the fix and agree the approach

03

Build, ship, and connect measurement

04

Improve with evidence

How I scope work

Focused projects

Best when the need is clear: a website build, an ad campaign restructure, an SEO engagement, or a web app build. Scoped, priced, and delivered as a contained piece of work.

Ongoing support

Useful when ads, SEO, or web maintenance need regular attention over time. Monthly retainers with clear deliverables, reporting, and direct access.

Frequently asked questions

What kind of websites do you build?

I build websites for businesses where what they do is solid but the website doesn't show it. Most projects are Astro or Next.js builds: fast, clean, and focused on conversion paths rather than visual theatrics. The goal is a site that helps people decide, not just a page that looks polished.

Do you run paid ads and manage campaigns?

Google Ads and Meta/Facebook Ads. I set up, manage, and optimise campaigns with clear measurement so you know what every dollar returns. I don't take on campaigns unless the landing pages are tight first. Running ads to pages that don't convert is the fastest way to burn budget.

How is the SEO work different from what an agency sells?

I don't sell SEO as a separate service with a reporting dashboard and monthly keyword lists. I fix the technical and content-layer issues that stop pages from ranking, then connect SEO to the rest of the marketing system so search traffic actually leads somewhere. No vanity reports. Just pages that earn traffic and convert.

Can you help with social media ads?

Paid social campaigns on Meta, Instagram, and other platforms. Audience targeting, creative direction, and measurement. Paid advertising, not organic social media management or content calendars. I set up campaigns that reach the right people and track the return.

Do you build web apps and SaaS products?

I build web applications and SaaS tools when the scope is clear and the product is early-stage. Think internal tools, customer portals, and focused apps rather than large-scale platforms. The same principle applies: solve the real problem before adding features.

Why work with someone who works alone instead of an agency?

You get direct access to the person doing the work, from start to finish. No account manager translating your brief, no junior executing what a senior pitched, and no one figuring it out at your expense. For businesses where the owner is still in the room, that direct thread usually produces better work faster.

How do you price your work?

I scope fixed-price projects when the problem is clear, and offer ongoing support for businesses that need regular attention on ads, SEO, or web maintenance. Every project starts with a conversation to understand what's stuck. From there I can usually tell you what it will take and whether the fit is right.

How does the process start?

Send a note with what's stuck. I'll ask a few questions to understand whether it's a website problem, an ads problem, an SEO gap, or something that needs a custom build. If the fit looks right, I'll outline what I'd recommend, how long it might take, and what the first few steps look like.

Usually not a fit

  • Enterprise procurement processes that require a large team or panel arrangement
  • Organic social media management, content calendars, or posting schedules: I focus on paid, not organic
  • Businesses looking for a long list of disconnected tactics without a clear thread
  • Work where the budget doesn't match the scope or the timeline is unrealistic